5 stars 34,371+ 5-Star Reviews

Skincare That Finally
Understands
Mature Skin

Organic formulas from the Norwegian Arctic. Pure,
concentrated, and proven on 786,474+ women like you.

Find Your Routine

Results in 60 Days or Your Money Back

812k+ Happy
Customers
Backed By
Science
Dermatologist–
Tested
Clean Formulas
without fillers

786,474+ Successful Skin & Hair Transformations

Meet Frøya's Ambassadors

Ian Somerhalder

Ian Somerhalder

Actor

“This balm is how I stay wrinkle-free at 47, with no Botox. The list is short: mountain arnica, wild sea buckthorn, beeswax. Nothing else. These plants have to make it through the frozen Arctic winter, so they build up protective compounds that help rebuild collagen and repair the skin barrier on their own. My skin hasn’t looked this good in decades.”
Abigail Spencer

Abigail Spencer

Actress & Film Producer

“I love these little balms! I wake up looking rested. My skin finally has that quality I always assumed came down to luck, or genetics, or the sleep I never got. Turns out it was just the right ingredients reaching the right layer of skin!”
Sarah Wayne Callies

Sarah Wayne Callies

Actress & Director

“There is one question I now ask about every skincare product I consider buying. Could a chemist build this from scratch in a lab? If the answer is yes, it goes back on the shelf. If it is no, I keep reading. The logic is simple. Anything a chemist can build from scratch is, by definition, a synthetic approximation of something nature already does better. Most skincare fails that test. Almost all of the expensive ones. Almost all of the “clinical” ones. Almost everything on the shelf. Frøya Naturals passes. There are only two ingredients: Arctic botanicals and beeswax. No chemist can build either one from scratch, because both come from biological systems that took millions of years to develop. Arctic plants get through polar winters by producing chemistry no lab can copy. Beeswax comes from bees doing something nobody has fully reverse-engineered. That is why Frøya Naturals works. The ingredients in the jar are doing things synthetic chemistry simply cannot. I am in my forties, and since I started using it my skin has improved year after year.”
Jana Kramer

Jana Kramer

Actress

“I’ll be honest… I have used botox before! But here is the truth about how it went 👇 Botox does make you look younger, but it also freezes your face… As an actor, my face is how I express myself. It is the main tool of my job! A frozen face couldn’t carry the emotion, the story or the soul of a character (and neither can yours, if you go that route). These days I’ve found something that lets me age gracefully and still express myself… I’ve switched to these little jars from Frøya.”
Nikki Reed

Nikki Reed

Actress, Screenwriter And Entrepreneur

“I’m 38 and I have never touched Botox. What I use now are these little balms from Frøya. There is no complicated routine behind it, just one balm made from Arctic botanicals, with no chemicals, nothing hidden, and it works on anyone who puts it on.”
To-Tam

To-Tam

Mompreneur

“Who would have guessed the secret to glowing skin would come out of Norway… and not Korea? Asian skincare was part of my life from the start. Ten steps, every serum, every essence, I went through all of it. And I can finally admit it out loud: Arctic botanicals gave me the glow I had been chasing for years. Here is what nobody warned me about: so many K-beauty products are built on silicone and synthetic fragrance, ingredients that are simply too harsh on sensitive skin. Arctic plants work the other way around. They grow full of antioxidants and vitamins precisely because they survive some of the harshest climates on earth. That is not something you can recreate in a lab. It is why I moved to Frøya Naturals. Wild-harvested arnica and sea buckthorn, drawn from Norwegian botanical traditions. It feels like skincare that supports my skin instead of overwhelming it. A little sea buckthorn, a little arnica. That is the entire routine.”

What you should expect
from using Froia Daily

Shop Potent Arctic Formulas

Arctic plants that transform your
skin & hair in days

Our approach to skincare & haircare is simple. Froya is inspired by the Viking maidens from thousands of years ago who discovered the secrets to radiant skin & healthy hair and scalp.

They used the simplest, healthiest, and most effective ingredients available: Arctic herbs. Now we bring their ancient wisdom to you, harnessing the same potent Arctic herbs in every product.

Beauty in Relief

Our products work by healing the skin barrier & scalp. This gives a sense of comfort and relaxation to the skin & hair.

Arctic Ingredients

Our ingredients are hyper potent thanks to the harsh climate and the midnight sun.

Good for you,
good for nature

Our skin, hair & soul thrive when we live in symphony with nature. We are cruelty-free & pro nature.

  • No water, fillers
    or BS
  • Only cold-pressed
    oils
  • No heating
    of oils
  • No parabens/
    paraffine
  • 100% natural/ no
    chemicals
  • No pesticides/
    herbicides
  • No hormone
    disruptors
  • Non
    GMO
60 day money-back guarantee

Better skin & hair in 60 days or money-back guarantee

We know our products are magic, but even magic has its limits. Use them daily for 60 days. No result? No worries! You get your money back. We know they're amazing, but hey, skin & hair can be as unique as you are.

Shop All Products
Life-changing results in days

Life-changing results in days

  • 97% reported cleaner, healthier skin & hair, and an instant glow
  • 94% reported to look and feel better after using the products for 1 week
  • 95% regret not having started earlier

*Individual results may vary. Customer perception reports the appearance of clean and glowing skin & healthier scalp in as little as 3 days after the product is used as directed. If dissatisfied with the results, please reach out after 60 days of use for a full, no-questions refund.

Trusted by 786,474+ customers

Effortless, effective skincare and haircare

Effortless, effective skincare & haircare. Because it shouldn't be complicated.

Daily routine - Morning & night

Balms

Apply a small amount to clean, dry skin. Our formulas are rich in botanicals, no fillers, no water, just pure skin-loving ingredients. A little goes a long way!

Exfoliate

Scrub

Use 2-3 times a week in the shower. Before getting in, add a small amount to your dry palm, mix with water, and gently massage your face. Avoid introducing water into the jar, keep it dry for lasting freshness.

Targeted care when you need it

Balm for dry, itchy skin

Apply 2-3 times daily to clean, dry skin. Use a thin layer and reapply frequently throughout the day for best results.

Joint & muscle balm

Massage into sore joints or muscles. You'll feel a light tingling, that's the balm increasing blood flow and starting to work immediately.

Hair & Scalp care

Shampoo

Use whenever you shower as normal. No need to use conditioner!

Spray

3-5 spritzes onto damp hair after showering.

Serum

Massage into your scalp before bed and again in the morning.

Keep it simple.
No extra products needed.

Skip the harsh cleansers, body washes, or shampoos filled with synthetics. Over-washing strips your skin & hair of natural oils, leaving them dry, dull, and irritated.

Let your skin glow, your hair thrive, and let Froia do the work.

Sea buckthorn in the arctic winter Froia balm texture

Why women are
moving in shuttle to Froia

Froia balm texture

Ingredients

The ingredients make the product. Most brands use diluted chemicals that are industrially made (level 1 and 2). We harvest arctic plants that grow strong in the Norwegian mountainside to capture the highest quality antioxidant potential. Our plants need to survive arctic winters and pack a punch!

  • Level 1 - Chemicals
  • Level 2 - Industrially made
  • Level 3 - GMO natural
  • Level 4 - Natural
  • Level 5 - Organic
  • Level 6 - Arctic
Learn more

High Quality

We naturally dry the flowers at 22 degrees for multiple days. This keeps all the nutrients and lets us make products of a much higher quality.

Formulas

We have spent 20 years creating a few simple, powerful products with fast results. Normal brands use 70-90% water, fillers & nasty preservatives. We use 0. Everything in the jar has a purpose for your skin.

Sea buckthorn in the arctic winter

This month's favorites

Arctic plants at midnight sun

The Viking's Hidden Treasure

Why Arctic ingredients are
incredibly powerful

The dark, cold, harsh Arctic winters

The arctics have winters of -40°F to -58°F (-40°C to -50°C). These plants don't get any sunlight for up to 3 months! To survive this and deep snow the plants need to be resilient.

Short but intense ripening window with 24/7 sun

During summer the sun never set. So they collect and push all the nutrition to the leaves at the same time.

Competes with other species

When plants grow in the wild they need to fight off other plants and insects in a diverse environment, which makes them hyper strong.

The story behind the products

Hei! I'm Line

You've tried everything... So have I. I understand.

Endless creams, serums, retinols, scalp oils, and "miracle" shampoos. Dermatologist visits, hair loss treatments, and every so-called holy grail product... only to be left with irritated skin, an itchy scalp, thinning hair, an empty wallet, and more disappointment.

I decided to look closer... What did I find? Harsh ingredients, complicated routines, and an industry designed to make you dependent.

That's why we created Froia.
Froia is unlike anything you've ever seen or felt. Look at our products: pure Arctic plant extracts and beeswax blended to care for your skin, scalp, and hair naturally and effectively.

No false claims. No filler ingredients. Just pure, powerful botanicals and Arctic ingredients that work with your skin... not against it. Look at our reviews; no skincare or haircare brand has reviews like ours. We have helped 786,474+ women the last time I checked!

I don't expect you to take my word for it. That's why every system comes with a 100% money-back guarantee. If you don't love your skin after using Froia, just let us know. No hassle, no stress.

If you're ready to finally see a difference, take a before-and-after photo! You might be sending us a message in a few weeks saying, "I can't believe I didn't start sooner." Like 1000s have done before you!

Line applying Froia balm

Ready to wake up with
healthy skin & hair in DAYS?